Cultural misunderstandings are an inevitable phenomenon in businesses that work
across, and within, different borders and societies. Tensions resulting from
such factors can be reduced to a minimum, however, through cross-cultural
among negotiating parties and international teams.
There is no “golden formula” for managing these issues and especially not as “culture” is becoming a much
more nuanced factor in the globalised economy. International businesses are not
just dealing with national cultures, but increasingly with specific local
communities. There is no doubt that cultural awareness and preparedness will
of the most influential competitive advantages for companies entering new, and
sometimes uncharted, markets. Understanding the cultures, habits, norms,
behaviours and values in different countries is seen as a vital success factor
in a new
operation. Learning to manage diverse teams and work groups is, in turn, a
constant challenge to multinationals in new environments.
Menas Associates' longstanding experience in diverse emerging markets is an asset that our network
of consultants can help transfer to clients and their multinational teams.
Depending on the cultures and business sectors involved, Menas Associates would put together the most competent team of experts to address all existing
or potential cross-cultural issues and to contain any risks through the
Cross-cultural Consulting: Preparation of a tailor-made report detailing the core cross-cultural issues in
a new market and in a specific sector. The report would also address general
issues and present cross-cultural management tools and strategies
Country-specific Cross-cultural Training: Such a programme would go beyond a discussion of etiquette and behaviours by
uncovering the hidden layers of a society which may directly, or indirectly,
business success in the target market
Intercultural Teambuilding: A practical and interactive workshop examining societal differences and
similarities, and finding intercultural strengths and tools for enhancing
performance. During the programme participants will understand the strengths of
individual and group dynamics, become more culturally aware and will learn
that succeed in a cross-cultural environment
Executive Intercultural Coaching: Executive coaching is provided on a one-on-one basis by observing executives in
their workplace and helping them to improve their communication and management
techniques in the cultural context of the target market.
If you would like a detailed outline of the various cross-cultural seminars and
workshops we offer, as well as actual case studies, please contact one of our
senior consultants here.